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Erika’s Bridal Couture: The Do’s and Don’ts of Dress Shopping

Luxurious. Tidy. Pampered. Stunning. Just a few words that came to mind as I walked through the doors of the most charming little bridal shop in Neenah, WI. Katie, the owner of Erika’s Bridal Couture, greeted me with a smile and some seriously inspiring girl boss energy!

Chatting with other wedding professionals is one of my favorite hobbies – I learn so many behind-the-scenes secrets and get to share my excitement for weddings with those who understand!

Katie and I discussed a little bit of everything, but my favorite topic was “what should a bride know before doing some dress shopping?”. Here are just a few of those things:

  • You and your bridesmaids won’t go home with a dress the same day. Even if you find the dress of your dreams (which we hope you do!), you’re going to need alterations. It takes time before you can bring your bridal or bridesmaid’s dress home.

  • Shopping with small groups is best. The more people you bring with, the more opinions you’re going to get, and this can cause some serious problems for you (especially if you like to make everyone happy!).
  • Everyone at Erika’s loves children, but Katie recommends finding a sitter for the occasion. It can be very difficult to keep kids entertained long enough for you to find the perfect dress. For your best shopping experience, leave the kiddos at home with someone else.
  • There aren’t any expectations for undergarments when dress shopping, (phew, what a relief to finally have an answer to this question! I can’t be the only one who Googled what type of underwear to wear!). Nude undergarments are best, but it’s really up to you to wear whatever you’re comfortable in. Strapless bra? Great. Braless? That works too. Want to keep your leggings on while trying on dresses? Go for it! They’ve seen it all, so you call the shots on this one.

  • Bring an open mind. You might have an idea as to what your perfect wedding gown looks like, but you’d be surprised as to how many brides end up with a dress that they didn’t plan for. Try something different, you might surprise yourself!
  • Start shopping 9-12 months out for your wedding dress.
  • Start shopping 6-8 months out for bridesmaid dresses.

I asked Katie if she had any advice on what jewelry, shoes, or other accessories to stay away from on your wedding day, and she had the greatest response, “…just do what feels right.” She went on to explain that there aren’t any “rules” for bridal accessories, and that a bride should always stay true to herself and do what’s most comfortable.

I wanted to jump out of my chair and high-five her. I am all about the “no rules” rule. YOU DO YOU.

Before I left, I scoped out the wedding dress selection, and let me tell you, there are so many gorgeous options! Two-pieces, ballgowns, sleek, lacey, and jeweled, there truly is a style for every bride. The Fox Valley is oh so lucky to have Erika’s.

Visit Erika’s Bridal Couture at 130 E. Bell Street, Neenah, WI 54956 or find them on Facebook!

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